The Master Switch: The Rise and Fall of Information Empires
According to Columbia professor and policy advocate Wu (Who Controls the Internet), the great information empires of the 20th century have followed a clear and distinctive pattern: after the chaos that follows a major technological innovation, a corporate power intervenes and centralizes control of the new medium--the master switch. Wu chronicles the turning points of the century' s information landscape: those decisive moments when a medium opens or closes, from the development of radio to the Internet revolution, where centralizing control could have devastating consequences.
To Wu, subjecting the information economy to the traditional methods of dealing with concentrations of industrial power is an unacceptable control of our most essential resource. He advocates not a regulatory approach but rather a constitutional approach that would enforce distance between the major functions in the information economy--those who develop information, those who own the network infrastructure on which it travels, and those who control the venues of access--and keep corporate and governmental power in check.
By fighting vertical integration, a Separations Principle would remove the temptations and vulnerabilities to which such entities are prone. Wu' s engaging narrative and remarkable historical detail make this a compelling and galvanizing cry for sanity--and necessary deregulation--in the information age.
From reviews, it definitely sounds like a dense read, but a worthwhile one too.
The book is well-written but is not designed as entertainment. If, however, you are concerned about the Internet and potentially where it might go in the near future, or more specifically, how it might wind up controlled, this book will be an interesting and informative read. Important too because communication and information dissemination are vital to the freedom of us all.
Columbia University Professor Tim Wu takes us on an in-depth tour of the history of the communication empires of telephone, radio, television, and now the Internet. Wu's analyses and conclusions are both brilliant as well as at times somewhat surprising. Every page gives evidence of Wu's thorough research, careful thinking and insights that went into the writing of this fine work.
$14 for the kindle: The Master Switch